Animals just wanna have fun

"From tickling to playing catch, animals engage in certain behaviors just for fun..."

This article makes the point (in a round-about way) that animal activists should focus as much on the fact that animals feel and pursue pleasure, as that they experience fear and pain.  I was pleasantly surprised to see the fundamental argument for animal abolition and veganism being presented in a mainstream article - simply that "an animal's life has intrinsic value, that is, value to the individual independent of his or her value to anyone else, including humans..."  I am somewhat disappointed that they didn't mention veganism at all, but on the other hand, it's possible the article will plant some ideas in the minds of people who would otherwise dismiss any article with the words "vegan" or "animal abolition" as propoganda.